MyPass is an events management app that can be used from any place and device to track the organization of an event in real time, in a practical and safe way. Its main clients are events organizers and nightclubs that use it to manage guests lists, notify customers, sell tickets and drinks, and promote their events. The app also generates a community around the gatherings, providing organizers with key marketing information about their customers profiles and interests.
Our main challenge was to develop the app's new interface, improving the user experience and making it more intuitive and easy to use. The ultimate goal was to come up with a system that could be able to get new users and retain existing ones. The UI had to reflect the atmosphere of night events, since that's the app's main focus, and attract advertisers and sponsors of this kind of market.
The app went through a redesign process to correct the previous interface navigation problems and poor user experience. We started designing from scratch, developing low fidelity prototypes focused on validating the new navigation system. Once we got it, we shifted our focus to the UI and started working with high fidelity mockups.
By using the output generated in the design stage as a roadmap, all proposed improvements were implemented, leading to a product that offers a better navigation and user experience.
