Bar's is a startup with a vision to revolutionize the ecosystem of bars, liquor brands, and consumers by delivering key benefits to each participant. Through our app's map feature, users can conveniently discover nearby bars and establishments and access detailed information about them.
Consumers receive discount coupons from different bars within the app, and later they can redeem these on the spot using a QR code. Additionally, they can effortlessly share their culinary experiences in these establishments by uploading in-app stories.
We developed Bar's from scratch. At the beginning, the requirements and functionalities were not properly defined, as it usually happens in startups that are still figuring out the best way to solve users' needs. To help with that, we led a Discovery process to understand the client's needs and refine the product’s different aspects.
One of the biggest challenges we faced with this platform was the map development, since it should have dynamic pins that identify the different gastronomic establishments. Our goal was to make sure users could easily find the closest places to their location, check them out, and know when the bars had new in-app stories arising from other users.
Developing the coupon system was another challenge. Businesses and brands could create coupons and expand their reach among their target audience. In addition, we also had to work on a QR code reader so the establishments could easily redeem consumers’ coupons.
After the first stages, we delivered an MVP that is now available in the App Store and Google Play. It was welcomed well by users and gastronomic establishments since it is intuitive and easy to navigate!
Thanks to the app, users can get coupons from gastronomic establishments they like and redeem them. They can also search for other gastronomical options as well as view and upload stories.
Businesses are able to create coupons specific to their target audience and distribute them by gender, age, distance to the venue, etc.
The product exceeded the client's expectations and helped them validate their business model. For this reason, the client is considering the project's next phase in order to add more value and functionalities and keep scaling it.